Longlegs
Neon merchandising executive Christian Parks reflects on the unique promotion ofLonglegsthat led to its surprise box seat place winner , sharing that it had an interesting connector withJaws(1975 ) . Directed by Osgood Perkins , the repulsion - thriller follows FBI factor Lee Harker ( Maika Monroe ) as she tracks an elusive consecutive killer played by Nicolas Cage . Marketing for the movie did n’t full show Cage ’s character , building prediction for the film and hyping the player ’s drastic translation . The tactic work andLonglegsbecame a major box post hitafter strike dramatic art in July .
In a late interview withTHR , Parkes reflect on the massively successfulLonglegsmarketing campaign and , crucially , the decision to leave Cage out of it . The executive disclose thatnot showing Cage was a move inspired by Steven Spielberg’sJaws , which memorably makes the shark an even scarey villain by show it very slenderly on - sieve :
“ [ Neon boss Tom Quinn ] has said , time and time again , that one of the reasons Jaws is the greatest film ever , one of the reasons it work so well is because you do n’t see the shark . So we thought , let ’s not show the shark . Let ’s not show Cage . rent ’s bear him back . ”
The selling campaign as a whole almost playact out in a very traditional style , Parkes reveals , include a more revealing trailer . Parkes foretell it " the variety of trailer you would expect if you took a very conventional , running marketing approaching . “After a substantial reaction to very qabalistic other ads , however , the entire campaign shiftedto one that lean heavily into closed book and , specifically , Cage ’s transformed appearance :
“ The feedback from on-line and social was : ‘ I do n’t screw what ’s going on , but I lie with this . I do n’t want to see anything else from this film . I ’m already sell . "
This change in scheme meant touching base with Cage and revealing that he would n’t actually be come out in any of the picture ’s merchandising materials . Parkes reveals that John Cage himself had a suitably funny reaction when he was vend the thought :
“ Nick pop , saying‘am I correct to think that you ’re going to deduct my brilliant grotesqueness until subsequently in the campaign?”‘you’re able to see him say it , correct ? And I state : ‘ Actually , Nick , we do n’t want to show you at all . ’ He rocked back in his chair and smiled . And just like that , we knew we were good . ”
What Longlegs’ Marketing Campaign Meant For The Movie
Box Office & Mixed Audience Response Explained
Longlegscryptic merchandising was ultimately able to make Perkins ' repulsion - thriller into one of the class ’s biggest success stories . The film , whichcost less than $ 10 million to produce and then less than $ 10 million to grocery store , made $ 22.5 million in its orifice weekend , opening behindDespicable Me 4 , which was in its second weekend . Longlegsreviewswere generally positive from critics , and the plastic film went on to earn an impressive $ 109 million worldwide .
In the horror film stilt , director Osgood Perkins blot out the devil in over 15 background frames , proving that the Satan sincerely is in the details .
The marketing , however , did seemingly work against the celluloid somewhat in terms of actual hearing response . ThoughLonglegs’Rotten Tomatoesscore from critics is a strong 86 % , the interview score is a more sundry 61 % . The CinemaScore was a likewise low C+.A mutual ill echoed on societal medium is that the marketing oversold the film ’s horror elementsandCage ’s transformation into Longlegs , bring up expectation to a stratum that was concentrated to meet .
Longlegs is a horror thriller film by writer-director Osgood Perkins. When FBI agent Lee Harker is assigned to a serial killer cold case, their investigation leads them down a rabbit hole riddled with disturbing discoveries and the occult at the center of it all. When the trail of evidence reveals a personal connection, it becomes a race against time to prevent another murder.
Our Take On Longlegs Marketing Campaign
Osgood’s Film Is A Triumph
The goal of a movie ’s selling campaign is to get people to go see it , andLonglegscertainly succeeded in this respectfulness . Though I do n’t guess the marketing falsify the remnant product , the movie does ultimately tend more toward being a revulsion - thriller than a pure horror movie , and it ’s not hard to see why some audiences were disappointed .
Source : THR
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stilt is a horror thriller pic by author - theater director Osgood Perkins . When FBI agent Lee Harker is assign to a serial killer cold cause , their investigation leads them down a coney hole riddled with disturbing discoveries and the supernatural at the center of it all . When the trail of grounds let out a personal connection , it becomes a subspecies against clip to preclude another murder .
